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On-line games have been a highly profitable e-commerce application in recent years.

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The market value of on-line games is increasing markedly and of players is rapidly growing. The reasons that people play on-line games is an important area of research. This study views on-line games as entertainment technology. Tams games, while most past studies have focused on task-oriented technology, predictors of entertainment-oriented technology adoption have seldom been addressed. The proposed model was empirically evaluated using survey data collected from users about their perceptions of on-line games. The implications of this study are discussed.

His research interests include management information systems and electronic commerce. His research interests are in electronic commerce, knowledge management, and management information systems. He also works as a TV host and is a consultant for many organizations in Taiwan.

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View PDF. Access through your institution Purchase PDF. Add to Mendeley Share. Abstract On-line games have been a highly profitable e-commerce application in recent years.

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Keywords On-line game. Recommended articles Citing articles 0. All rights reserved.

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